Savile Row in Mayfair, London is synonomous with men's tailoring. It is where many of the rich and famous come if they require a hand made bespoke suit. The word bespoke comes from the words 'to be spoken for' refering to the cloth for the suit.
It is not a very long street but it is unique in that it only has men's top of the range clothing and tailoring shops there.
I loved the last sentence of their advertising 'Ladies bespoke tailoring by appointment only'. Not quite an invitation to pop in and browse.
All the cutting and sewing takes place in the basements of the shops which you can see into from the street level.
Just around the corner from Savile row is Burlington Gardens where you will find Ede and Ravenscroft, the oldest surviving family owned tailoring firm in England or maybe the world as the family can be traced back to the 17th cent.
A close up of the plaques outside reveals that they are the robe makers to the Royal family. However not all is well on the street as across the raod is a shop which is more familiar in the shopping malls and High Streets - Abercrombie and Fitch. There have been protests from the tailoring trade that this shop does not belong amongst these highly recognised specialist shops. A demonstration was held outside the store on 23rd April (St George's day) by some very well dressed toffs!
(photo from Chaps magazine)
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